Shopping Rules

Could you tell me about a situation when you received excellent customer service? On one hand, this question strikes a note among retail professionals as a screening tool to evaluate if a candidate has understanding of the main principles of the industry. On the other hand, we are all customers and as such we all have plenty of stories regarding this evergreen subject. Based on everyday experience, we accumulate so much field-based, voluntary research material, which could qualify us as experts on a dynamically changing marketplace. What are those innate evaluation tools, that all of us seem to possess when it comes to judging if we have received excellent customer service or received something that left slightly bad taste in our mouth.